People said “It can’t be done”. Robb Wagner said “Yes it can”.

Robb joined YouTube and Spike Jonze as Producer of the first-ever ‘YouTube Music Awards.’ Utilizing Manhattan’s Basketball City, the acclaimed Live Cinema™ production created individual film-sets with artists and actors performing in scripted debut music videos to a live audience (and live-streamed on YouTube). Artists included Lady Gaga, Eminem, M.I.A. and Arcade Fire, with the live music videos generating tens of millions of views on YouTube.

For the first time ever, full-scale music videos were created in one take using Live Cinema™ technology before the show’s audience.

“Robb – I’m thankful you were there because you really facilitated our crazy dreams.”
– Chris Milk, Co-Director

48 MM views

For a few lucky listeners, using Pandora got them a personal concert with their favorite artists. A handful of users were suddenly invited, via FaceTime, to a one-on-one live-streaming performance by Bush frontman Gavin Rossdale immediately after giving the rock band a thumbs-up on Pandora.

Stimulated, Inc. live-designed streaming FaceTime fans at home in real time, making them the stars of these live concerts happening on a Hollywood sound stage.