How creative agencies can survive paradigm shifts like COVID-19.

By Robb Wagner

The last time I heard the phrase ‘new paradigm’ was 2011. It meant work harder for less, or find a better way.

For the creative director and creative agency alike, working before COVID-19 was already inefficient, costly, and exhausting. 

Now add in outsourcing.

• Posting for talent
• Reviewing talent
• Scheduling calls with talent

The list goes on and on.

Increased outsourcing will cause creative agencies to reach a breaking point.

As the head of a creative studio, I reached my outsourcing breaking point years ago.

To clarify, I had to start outsourcing because my clients’ creative needs rushed past the capabilities of the artists in my city.

If I didn’t figure out a way to outsource, I might burn out.

I looked at the freelancer sites that claimed to help. They just made me do more work.

Above all, I needed a way to be more creative. Not more exhausted.

Finally, I designed the system to automate outsourcing. Biddable.

It let me instantly get bids from talented, vetted creatives who were available, capable, and on board with our terms. Instead of trying to find freelancers in a pinch, now the world’s best artists bid to be part of my projects. I made the briefs. They did the work. No video calls required.

As a result, my job got better and my studio thrived.

In addition, automating outsourcing lets me navigate paradigm shifts like COVID-19.

For instance, I couldn’t film a music video. However, I could use Biddable to create an animated music video instead. So I did. Similarly, I’m pitching multiple animated series that I could not get done any other way. Clients are responding.

To sum it up, automating outsourcing will make your job this simple:

Step 1. Ask for a deliverable.

Post a brief with the details & specs of your project. You can also upload examples of inspiration & any assets needed.

Step 2. Get bids.

Instantly get bids from talented, vetted creatives who are available, capable, and on board with your terms.

Step 3. Get it done.

With two affirmative clicks, the work begins. Get your deliverables right on time. Even with revisions, you never have to set up a call.

Step 4. Get the files.

Finally, receive your creative’s largest working files through our server. No need to chat back-and-forth or set up a special drive.

In conclusion, without automation, outsourcing will cause you to reach your breaking point.

Stop searching. Start making.

For the next two weeks, I’m sharing all that I’ve learned with the industry that I love. Let’s compare notes and see how we can help each other. -Robb Wagner